Tuesday, April 6, 2010

Quick Look at Clodagh's Collection for Duralee

I'll write more extensively about this collection in a few days, but I wanted to take a moment to give me initial reaction to Clodagh's woven collection for Duralee.

I like the fact that Duralee seems to be defining itself as a brand that not only takes risks- but is also willing to focus on design over what had been their bread and butter in the past. This is a path that is fraught with peril and I'm sure they don't want to repeat Fabricut's adventure with Isaac Mizrahi.

What I first notice about the Clodagh fabrics is that they have seemingly built in imperfections and are purposefully askew. This hand-drawn organic goodness fills my head with ideas about decorative pillows and wingback chairs reborn- not redone.

And that in a nutshell is where I come down on this collection. Smartly, these are fabrics that don't reinvent the wheel- they handcraft the something that resembles the wheel- sturdy, steady, and wooden.

The design world is chock full of copy cats and imitations, poseurs and wannabes. It is refreshing to see organic or eco-friendly fabrics that actually look like something you'd see on earth. The well traveled Clodagh seems like the perfect ambassador for Duralee in this respect.

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