This scribble probably says Fortuny.
Having spent most of my career working for a closeout wholesaler, I never had access to Fortuny fabrics- but I am familiar with the company's product- amazing turn of the century (that's 20th century) designs made the exact same way as they were made then- utilizing a top secret printing process that was invented by artist Mariano Fortuny.
It's interesting that such a niche brand would be the only fabric label to have an app on the iPhone. After waiting fifteen minutes for this app to upload to my phone I can see why.
Odds are good that this design isn't available at your local La-Z-Boy showroom.
The app features more than one hundred designs on the app- which means you do not have to wait for images and their enlargements to load. Scrolling through is easy as the patterns are sorted alphabetically by color way.
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I have to admit, I wasn't sure who this app was intended for. Normally, the way the fabric industry works- is that the companies that make fabrics sell not to the end user but instead to designers, architects, manufacturers and stores.
The Fortuny app seemed to disregard this paradigm. I was able to enter in my information into a quick form and after having selected six or seven samples- I sent send.
A week or so later I receive this:
I am gobsmacked. Never did I expect such customer service. The envelope featured a hand written address done up in full Art Nouveau glory. The samples were small, but carded professionally on a 7.75" by 4.75" card stock.
For what it's worth, the Fortuny prints are marvelous. The gold print shimmers and the patterns look better the farther you get from them. You can imagine them done up in amazing draperies or throw pillows.
As it stands right now, Fortuny is the only fabric brand to branch out into the realm of the iPhone app. You hope that this great customer care leads to more business for them- and that perhaps other fabric companies may take their lead.
Charles Morgan
Drapery Row
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I have to admit, I wasn't sure who this app was intended for. Normally, the way the fabric industry works- is that the companies that make fabrics sell not to the end user but instead to designers, architects, manufacturers and stores.
The Fortuny app seemed to disregard this paradigm. I was able to enter in my information into a quick form and after having selected six or seven samples- I sent send.
A week or so later I receive this:
Yep. Snail Mail. Sent just as it was at the turn of the 20th century.
I am gobsmacked. Never did I expect such customer service. The envelope featured a hand written address done up in full Art Nouveau glory. The samples were small, but carded professionally on a 7.75" by 4.75" card stock.
For what it's worth, the Fortuny prints are marvelous. The gold print shimmers and the patterns look better the farther you get from them. You can imagine them done up in amazing draperies or throw pillows.
As it stands right now, Fortuny is the only fabric brand to branch out into the realm of the iPhone app. You hope that this great customer care leads to more business for them- and that perhaps other fabric companies may take their lead.
Charles Morgan
Drapery Row
Hi, thank you so much for the info. I am downloading the app as I type. I was browsing on the net for images of Fortuny fabrics. I am really considering blowing my bedroom budget on some fabulous draperies. Do you know Approx how much a yard of Fortuny runs for?
ReplyDeleteFortuny Fabrics retail for about $600 per yard and up. They are very pricey.
ReplyDelete